Post by account_disabled on Dec 23, 2023 22:55:54 GMT -5
Offline competition. It's not often the same. Online competition is the one who occupies a better position than you and therefore blocks your visibility. Blue Ocean Strategy By doing this, we can find the blue oceans: the online niches where there is significant demand and limited competition. So positioning and visibility much easier to achieve. When the site was launched, we started with ads. The advantage is that it is online and visible very quickly. The downside is that it can quickly get expensive. In this case, the acquisition cost exceeded the customer's maximum possible threshold. Growth Hacking? Our pull approach and the way we write content mean that our first content is generally positioned within 2 months.
So in just a few weeks our clients can begin to generate hyper-targeted traffic on their sites that is therefore more Email Data likely to convert. As seen in this graph, from the moment the campaign was launched, site traffic increased very quickly to 14,146 visitors on October 27. Despite a new site and a new domain name, therefore starting without any history, in less than 6 months, the site is positioned in the first pages of results for 3,559 queries of which 247 are on the 1st page and 678 on the 2nd. page. Result: the site reaches 60,000 monthly visitors. 18 months after the launch of the campaign and while the tour is coming to an end (and where the marketing effort is considerably reduced), the site is still positioned on 5,687 requests.
At the same time, the ads budget fell sharply. And social networks? This is both a disappointment and a confirmation. The Facebook page grows to over 20,000 fans in a few months, but in terms of impact on sales, that's a different story. We do not manage Facebook internally. We work with a partner who deploys tailor-made operations and for ads, we call on independents whose specialty is this. But whether it's a casting competition, an event calendar (Advent calendar type) or advertisements, we have few sales via Facebook. Assessment of the system, also including (but not within our control): the display, the “catch up TV (replay)… the Palais des Congrès is full, dates are added and the show returns to Paris for exceptional performances after the tour in France.
So in just a few weeks our clients can begin to generate hyper-targeted traffic on their sites that is therefore more Email Data likely to convert. As seen in this graph, from the moment the campaign was launched, site traffic increased very quickly to 14,146 visitors on October 27. Despite a new site and a new domain name, therefore starting without any history, in less than 6 months, the site is positioned in the first pages of results for 3,559 queries of which 247 are on the 1st page and 678 on the 2nd. page. Result: the site reaches 60,000 monthly visitors. 18 months after the launch of the campaign and while the tour is coming to an end (and where the marketing effort is considerably reduced), the site is still positioned on 5,687 requests.
At the same time, the ads budget fell sharply. And social networks? This is both a disappointment and a confirmation. The Facebook page grows to over 20,000 fans in a few months, but in terms of impact on sales, that's a different story. We do not manage Facebook internally. We work with a partner who deploys tailor-made operations and for ads, we call on independents whose specialty is this. But whether it's a casting competition, an event calendar (Advent calendar type) or advertisements, we have few sales via Facebook. Assessment of the system, also including (but not within our control): the display, the “catch up TV (replay)… the Palais des Congrès is full, dates are added and the show returns to Paris for exceptional performances after the tour in France.