Post by account_disabled on Mar 5, 2024 4:03:21 GMT -5
What is Pinterest and how does it work , the image aggregator platform but also a great source of inspiration ? Whether you are a company, a brand or a person, if you have opened this article it is because you want to find out more. So 3, 2, 1… let's get started! Phone with the Pinterest app as its background. What is Pinterest? Pinterest was created in 2010 by Evan Sharp, Ben Silbermann and Paul Sciarra. It was born as a social network based on the sharing of images and videos . In 2015, after a statement from the CEO, the platform began to distance itself from the "Social Network" category, distancing itself from its competitors by eliminating the "like" button but maintaining the "save" option. Pinterest, therefore, is no longer a social network but it cannot be defined as a search engine either. So what is it? No, we don't want to ask you any riddles. Today, Pinterest calls itself an idea aggregator or visual discovery engine . Precisely for this reason, in fact, it has a strong unexplored potential, especially with regards to marketing strategies. The word Pinterest already encompasses the objective of the platform:
to pin ( pin ) the contents of our interest ( interest ) on virtual bulletin boards. How does Pinterest work? Pinterest is completely free and if you are not yet on the platform, signing up is easy and intuitive. Just indicate your email, password and age (in Italy, the minimum age is 13) and you're done! During the first login, you will have to indicate your topic preferences so that the platform can offer you only what you want to Belgium Phone Number see (don't worry: the preferences will change based on the use you make of the platform). And now, here you are on Pinterest's home page! The first thing that will catch your eye is the avalanche of pins on similar topics that you can save on your board (or bulletin board) and\or share ( pin ). Pinterest home feed What is a pin? In the Pinterest lexicon , the word “pin” is associated with a post consisting of an image or video, an external link and a short description. By clicking on the content, in fact, you will land on the external site and you will be able to delve deeper into the topic. But there's one thing you need to remember before posting your first pin: the quality must be high.
The image, therefore, must be in high resolution and must respect the formats of the platform (vertical content can have greater visibility than a horizontal photo or video). But not only that: you absolutely must take care of the keywords to describe your content so as to be indexed in the best way. With the word " repin ", however, Pinterest refers to the action of saving content on specific boards. Pinning, in fact, means giving greater visibility to a photo or video. Yes, basically just like when you pin a message on Telegram or a content on Instagram. What is a board? The Pinterest board is a board where pins are saved. You can create more than one board, based on the topic you are interested in, and you can also make it both private and public. In the latter case, when you save a user's pin on a board, this person will receive a notification. Creating a board is easy : you can do it directly from the "add" button or after saving a pin, by clicking on "create new board". It is precisely this tool that gives value to the platform and your brand. Yes, exactly: Pinterest can and should also be used for your brand strategy because it is the only platform that links to external links and/or sites. You've already understood where we're going, right?
to pin ( pin ) the contents of our interest ( interest ) on virtual bulletin boards. How does Pinterest work? Pinterest is completely free and if you are not yet on the platform, signing up is easy and intuitive. Just indicate your email, password and age (in Italy, the minimum age is 13) and you're done! During the first login, you will have to indicate your topic preferences so that the platform can offer you only what you want to Belgium Phone Number see (don't worry: the preferences will change based on the use you make of the platform). And now, here you are on Pinterest's home page! The first thing that will catch your eye is the avalanche of pins on similar topics that you can save on your board (or bulletin board) and\or share ( pin ). Pinterest home feed What is a pin? In the Pinterest lexicon , the word “pin” is associated with a post consisting of an image or video, an external link and a short description. By clicking on the content, in fact, you will land on the external site and you will be able to delve deeper into the topic. But there's one thing you need to remember before posting your first pin: the quality must be high.
The image, therefore, must be in high resolution and must respect the formats of the platform (vertical content can have greater visibility than a horizontal photo or video). But not only that: you absolutely must take care of the keywords to describe your content so as to be indexed in the best way. With the word " repin ", however, Pinterest refers to the action of saving content on specific boards. Pinning, in fact, means giving greater visibility to a photo or video. Yes, basically just like when you pin a message on Telegram or a content on Instagram. What is a board? The Pinterest board is a board where pins are saved. You can create more than one board, based on the topic you are interested in, and you can also make it both private and public. In the latter case, when you save a user's pin on a board, this person will receive a notification. Creating a board is easy : you can do it directly from the "add" button or after saving a pin, by clicking on "create new board". It is precisely this tool that gives value to the platform and your brand. Yes, exactly: Pinterest can and should also be used for your brand strategy because it is the only platform that links to external links and/or sites. You've already understood where we're going, right?