Post by account_disabled on Mar 5, 2024 22:40:25 GMT -5
Who knows how many times, even just out of curiosity, you will have used the Google Trends tool ! A fantastic free tool made available by big G to discover interest in a specific research topic. Although it is a tool widely used even by those who do not work in the SEO sector, Google Trends is actually a great ally for us professionals who are always constantly looking for new keywords! How Google Trends works How does this tool work? Unlike the Google Ads Keyword Planner, Google Trends does not show data regarding search volumes (another type of tool takes care of that), but rather shows popularity. A very different fact! If we read directly from the guidelines, we will find this explanation regarding the use of data within Trends: Google Trends gives you access to a nearly unfiltered sample of actual search requests made to Google… This allows us to show interest in a particular topic around the world or in specific cities. it Popularity is therefore the ratio between the search volume of a query and the sum of all searches related to it.
In fact, the values shown are scaled in a range from 0 to 100, so a value to Venezuela Phone Number understand its popularity status, obviously the closer it is to 100, the more popular a given topic is. img-semblog One of the nicest things about this tool is that it shows seasonal trends divided by area (country, region, city), it also shows a whole series of related topics that can certainly be useful in terms of expanding a particular topic. Let's see the 4 methods that can be useful for searching keywords in Google Trends! 1. Seasonal trends to plan content The first advice in this guide is related to content planning and more generally to the content marketing strategy. Thanks to Google Trends we can find out what the seasonal trends are and plan an editorial calendar based on volume peaks. Let's see a small and simple example: Let's examine the search term swimming pool, as could be imagined (I purposely selected a seasonal topic) we note that the graph presents, in the last 12 months, peaks during the summer period, therefore in that period of the year I will have to dedicate most of my content marketing.
If we compare the graph with the one reported by SEMrush using the Keyword Magic tool we notice the usual peak in the same period: img-semblog You can certainly use this type of information to: Create relevant content in the various peak periods and schedule your editorial plan; Plan optimization before the peak period arrives, in short, don't find yourself publishing content at the last second; Dig deeper into keyword research with a dedicated tool, such as SEMrush, to obtain search volumes. Let's move on to the next tip: hot topics, i.e. trending topics! 2. Trending Topics If you connect to this section within Google Trends you will discover the search trends that have had significant interest in the last 24 hours in a specific country: img-semblog (This search relates to the day the article was written, i.e. November 8, 2020) Furthermore, it is possible to divide the news into categories, a great advantage I would say! Therefore, if your need is to "stay on track" this utility is perfect for you! Let's move on to the next point, which is certainly the most interesting, the related searches! 3. Related research and topics Finally we arrive at the gold mine for us SEOs.
In fact, the values shown are scaled in a range from 0 to 100, so a value to Venezuela Phone Number understand its popularity status, obviously the closer it is to 100, the more popular a given topic is. img-semblog One of the nicest things about this tool is that it shows seasonal trends divided by area (country, region, city), it also shows a whole series of related topics that can certainly be useful in terms of expanding a particular topic. Let's see the 4 methods that can be useful for searching keywords in Google Trends! 1. Seasonal trends to plan content The first advice in this guide is related to content planning and more generally to the content marketing strategy. Thanks to Google Trends we can find out what the seasonal trends are and plan an editorial calendar based on volume peaks. Let's see a small and simple example: Let's examine the search term swimming pool, as could be imagined (I purposely selected a seasonal topic) we note that the graph presents, in the last 12 months, peaks during the summer period, therefore in that period of the year I will have to dedicate most of my content marketing.
If we compare the graph with the one reported by SEMrush using the Keyword Magic tool we notice the usual peak in the same period: img-semblog You can certainly use this type of information to: Create relevant content in the various peak periods and schedule your editorial plan; Plan optimization before the peak period arrives, in short, don't find yourself publishing content at the last second; Dig deeper into keyword research with a dedicated tool, such as SEMrush, to obtain search volumes. Let's move on to the next tip: hot topics, i.e. trending topics! 2. Trending Topics If you connect to this section within Google Trends you will discover the search trends that have had significant interest in the last 24 hours in a specific country: img-semblog (This search relates to the day the article was written, i.e. November 8, 2020) Furthermore, it is possible to divide the news into categories, a great advantage I would say! Therefore, if your need is to "stay on track" this utility is perfect for you! Let's move on to the next point, which is certainly the most interesting, the related searches! 3. Related research and topics Finally we arrive at the gold mine for us SEOs.