Post by account_disabled on Mar 6, 2024 2:30:58 GMT -5
Interactive Content Interactive Content is one of the tools available to marketers to counteract the effects of information overload and reduced attention span. These represent one of the major content marketing trends due to their ability to capture customers' attention and increase engagement, encouraging active participation. The pandemic situation has also managed to push marketers towards the creation and distribution of interactive content , also to circumvent the situation of forced isolation (CMI, 2022). These can be examples of interactive content: Practical and useful tools such as product configurators or needs assessment tests/games (for example Shampora creates personalized hair products based on a quick interview to be carried out on its website); Surveys or quizzes ; Video experiences or contests .
Addressing Ever Smaller Niches Addressing increasingly Greece Telegram Number Data smaller niches is the solution to the changing market which is increasingly saturated and competitive: in a context in which the offer is massive and very diversified and in which users find themselves immersed in an overload of information , finding your niche is essential. This means offering a very personalized product and service , with its own system of values and tone of voice that customers can identify with. But what is meant by market niche? The market niche is a market band or segment with specific needs, requirements and desires, not yet covered by competitors or to which they are unable to respond in a way that fully satisfies the customer.
Content Marketing Trends Hybrid Live and Virtual Events Virtual events have been a tool used by brands to escape from the restrictions imposed by the health emergency, as has smart working. Once the emergency has eased , the trend is to find a balance between virtual and live events which have currently been partially restored. In any case, companies that have been able to adapt to the impositions have, in the past two years, become aware of the possibilities offered by tools used for online events and seminars such as Google Meet, GoToWebinar, WebEx, Livestream and others and which they are therefore exploiting in conjunction with live events to nurture the relationship with your customer fanbase , to create Brand Awareness and lead generation.
Addressing Ever Smaller Niches Addressing increasingly Greece Telegram Number Data smaller niches is the solution to the changing market which is increasingly saturated and competitive: in a context in which the offer is massive and very diversified and in which users find themselves immersed in an overload of information , finding your niche is essential. This means offering a very personalized product and service , with its own system of values and tone of voice that customers can identify with. But what is meant by market niche? The market niche is a market band or segment with specific needs, requirements and desires, not yet covered by competitors or to which they are unable to respond in a way that fully satisfies the customer.
Content Marketing Trends Hybrid Live and Virtual Events Virtual events have been a tool used by brands to escape from the restrictions imposed by the health emergency, as has smart working. Once the emergency has eased , the trend is to find a balance between virtual and live events which have currently been partially restored. In any case, companies that have been able to adapt to the impositions have, in the past two years, become aware of the possibilities offered by tools used for online events and seminars such as Google Meet, GoToWebinar, WebEx, Livestream and others and which they are therefore exploiting in conjunction with live events to nurture the relationship with your customer fanbase , to create Brand Awareness and lead generation.