Post by account_disabled on Mar 9, 2024 5:03:47 GMT -5
We are now a company founded on numbers. Or at least that's what we believe. Like the machines, robots or automations we create, we ourselves strive for efficiency, the continuous search for performance. Hence the era of hyper-personalization for companies. Already no one sees the same home page on Netflix or Amazon anymore. Obviously we are talking about those organizations built to scale and succeed and who know very well how to embrace human-first or rather customer-centered design , that unique strategy capable of generating real, scalable and guaranteed rewards. A practice that should be there for all to see but understanding and then changing is not easy. Reality is changing Marketers have been educated to think in channels , in an offline world, not in people's behaviors, or to measure their success through abstractions and not data. It's a shame that the new scenario that is emerging is not an option.
Rather than solving real problems, agencies will offer you increasingly expensive Germany Phone Number campaigns, designers will advise you to update your identity, your website or your packaging more and more often. And while the various professionals will tend to solve problems by channels, your customers will consider the issue (of their experience) in a diametrically opposite way. This means omnichannel. Increasingly sophisticated and demanding people expect consistent treatment regardless of the platform or channel they are using. Winning their attention, interaction and trust is the real exercise and solution to the problem.
The reflection is: will we be able to afford it? Invest in capabilities, not just skills Immersed within the global network, in this "unified field of experience" as defined by Marshall McLuhan (whose reflections absolutely need to be reviewed in light of the current situation), the solution for companies and people is to be present in this reality in conscious way, activate a state of consciousness to govern the infosphere of this "hot media" (again to quote McLuhan), accepting and understanding the vast power of titanic influence that digital is generating on everyone. As we gradually realize the effects of technology on the psyche and understand how content analysis does not explain the subliminal charge of the media at all, we must understand that for those companies that intend to take a step forward, in corporate marketing the funnel concept (suitable for a world where data was scarce) to focus completely on the journey , our customer's journey.
Rather than solving real problems, agencies will offer you increasingly expensive Germany Phone Number campaigns, designers will advise you to update your identity, your website or your packaging more and more often. And while the various professionals will tend to solve problems by channels, your customers will consider the issue (of their experience) in a diametrically opposite way. This means omnichannel. Increasingly sophisticated and demanding people expect consistent treatment regardless of the platform or channel they are using. Winning their attention, interaction and trust is the real exercise and solution to the problem.
The reflection is: will we be able to afford it? Invest in capabilities, not just skills Immersed within the global network, in this "unified field of experience" as defined by Marshall McLuhan (whose reflections absolutely need to be reviewed in light of the current situation), the solution for companies and people is to be present in this reality in conscious way, activate a state of consciousness to govern the infosphere of this "hot media" (again to quote McLuhan), accepting and understanding the vast power of titanic influence that digital is generating on everyone. As we gradually realize the effects of technology on the psyche and understand how content analysis does not explain the subliminal charge of the media at all, we must understand that for those companies that intend to take a step forward, in corporate marketing the funnel concept (suitable for a world where data was scarce) to focus completely on the journey , our customer's journey.