Post by mramraj5235 on Apr 30, 2024 0:24:55 GMT -5
every three months. We will discuss several of the most common methods for assessing effectiveness below. How to understand that image making works: methods for assessing effectiveness Since image making is an activity for the sake of results, you should always evaluate its effectiveness. This will show the correctness of the decisions made and in which direction to adjust the strategy if necessary. Some popular assessment methods are discussed below. Method for identifying image characteristics. Here, a content analysis of references to an object is carried out - for example, mentions in media materials, social networks or articles. You can also use target audience surveys to collect information. When information has been collected, a portrait needs to be drawn up based on it.
For convenience, this is done using contrasts, for example: “high-quality - low-quality”, “our own - someone else's”. The Czech Republic Phone Number List result of the choice is recorded as a percentage. Let's look at it with an example. Let's say we analyzed 100 mentions of a brand. Of these, 70% indicated that the brand had high-quality products, and 30% indicated that the products were of poor quality. Accordingly, the characteristic “quality” prevails here. When we have collected several of these characteristics - for example, “high-quality”, “environmentally friendly”, “innovative”, they can be summarized into a portrait and understand whether it matches the image that needs to be created. Evaluation method based on the “positive-negative” criterion. This method is based on the same principle as the previous one.
In fact, this is a simplified variation of it, since only two characteristics are analyzed here. A good result is considered to be the predominance of a positive characteristic. Duration of existence of the image. This is one of the most controversial evaluation methods, since it only takes into account how long the same image has existed. To do this, an image analysis is carried out at a certain frequency (for example, once every five years). If nothing has changed, for example, voters continue to consider the politician a liberal and freedom fighter, image making is considered successful. This method cannot be used thoughtlessly, because it does not take into account the effectiveness of the image. Also, the lack of changes in image is not always good. If conditions change, but the image remains the same, audience loyalty decreases.
For convenience, this is done using contrasts, for example: “high-quality - low-quality”, “our own - someone else's”. The Czech Republic Phone Number List result of the choice is recorded as a percentage. Let's look at it with an example. Let's say we analyzed 100 mentions of a brand. Of these, 70% indicated that the brand had high-quality products, and 30% indicated that the products were of poor quality. Accordingly, the characteristic “quality” prevails here. When we have collected several of these characteristics - for example, “high-quality”, “environmentally friendly”, “innovative”, they can be summarized into a portrait and understand whether it matches the image that needs to be created. Evaluation method based on the “positive-negative” criterion. This method is based on the same principle as the previous one.
In fact, this is a simplified variation of it, since only two characteristics are analyzed here. A good result is considered to be the predominance of a positive characteristic. Duration of existence of the image. This is one of the most controversial evaluation methods, since it only takes into account how long the same image has existed. To do this, an image analysis is carried out at a certain frequency (for example, once every five years). If nothing has changed, for example, voters continue to consider the politician a liberal and freedom fighter, image making is considered successful. This method cannot be used thoughtlessly, because it does not take into account the effectiveness of the image. Also, the lack of changes in image is not always good. If conditions change, but the image remains the same, audience loyalty decreases.