Post by account_disabled on Nov 25, 2023 4:37:01 GMT -5
The same way, books can be read on paper or in so-called ebooks, providing a new experience. Likewise, comics have become a product for the screens with web comics. However, the revolution caused by technology does not stop there. It didn't take long for companies to realize this territory and begin to exploit the potential of new media and use it for branding . At that time, transmedia storytelling emerged on different platforms. So, transmedia narrative is all the stories that are told through various media . Be very careful: it is essential not to confuse this concept with adaptation, as it goes far beyond telling the same story on several different channels. What creates or stimulates the public's interest is feeling that they are being offered a piece or a different perspective of the story in each of the points of contact they have with the company, which can be the website, social networks, email .
Other channels. How can you create a transmedia strategy Phone Number List in your company? Companies dedicated to entertainment use this dynamic very skillfully, but it is possible to use this technique to disseminate content from brands in any sector. Learn how below! Strategic presence in different channels The first step a company should take is to ensure that it is present on multiple channels. So, an extra is necessary: the presence in different media must be strategic and designed for the needs of the buyer persona . Speaking of buyer personas, be sure to learn about our free tool: the fantastic persona generator people-generator Define objectives With the presence established, it is necessary to understand which story will be chosen to be told. Is it time to relaunch the brand? Are we promoting a new product? Do we need to announce the inauguration of a new headquarters? These are some of the messages that can be told interactively on various channels.
Use storytelling The next step is to bet on storytelling . A narrative needs to be captivating and dialogue with the audience's emotion, so you must be attentive to the authenticity and fidelity of the organizational culture . If you choose to work with a fictional story, it is essential to make it very clear or, otherwise, your audience could feel deceived by the message. Define the role of each channel In the process of constructing transmedia narrative, it is essential to think of the media as complementary channels to achieve the same objective . The idea is that the person discovers the story little by little you can even use a canvas to help these definitions. Each channel's message needs to be sufficiently precise on its own.
Other channels. How can you create a transmedia strategy Phone Number List in your company? Companies dedicated to entertainment use this dynamic very skillfully, but it is possible to use this technique to disseminate content from brands in any sector. Learn how below! Strategic presence in different channels The first step a company should take is to ensure that it is present on multiple channels. So, an extra is necessary: the presence in different media must be strategic and designed for the needs of the buyer persona . Speaking of buyer personas, be sure to learn about our free tool: the fantastic persona generator people-generator Define objectives With the presence established, it is necessary to understand which story will be chosen to be told. Is it time to relaunch the brand? Are we promoting a new product? Do we need to announce the inauguration of a new headquarters? These are some of the messages that can be told interactively on various channels.
Use storytelling The next step is to bet on storytelling . A narrative needs to be captivating and dialogue with the audience's emotion, so you must be attentive to the authenticity and fidelity of the organizational culture . If you choose to work with a fictional story, it is essential to make it very clear or, otherwise, your audience could feel deceived by the message. Define the role of each channel In the process of constructing transmedia narrative, it is essential to think of the media as complementary channels to achieve the same objective . The idea is that the person discovers the story little by little you can even use a canvas to help these definitions. Each channel's message needs to be sufficiently precise on its own.